The Gucci design label has redone several scenes from the filmography of the late Stanley Kubrick, only with the added attention of Gucci’s fashion models. Dubbed “The Exquisite Gucci Campaign,” the collection of images has meticulously recreated scenes from some of the director’s most well films and then some. Gucci had this to say for itself about the campaign:
See for Yourself
Here we have something from 2001: A Space Odyssey, which was released in 1968, when people thought that by the 21st century, we’d have advanced technologically wise to be capable of deep space travel and artificial intelligence. The film also provides evidence that it’s a good thing we haven’t made the latter yet.
“I’ve always been charmed by cinema. For its power to tell stories that can probe human adventure and its drift,” begin Alessandro Michele’s notes on the new Exquisite Gucci campaign, which draws inspiration from a series of iconic films by the late, celebrated sculptor of genres, Stanley Kubrick. Scenes are revisited by the Creative Director and reinhabited by looks from his latest collection for the House, paying homage to the past through imaginative infusions of the present. “I’ve always imagined my collections as films able to convey a cinematography of the present: a score of stories, eclectic and dissonant, that can sacralize the human and its metamorphic ability.”
MOVIEWEB VIDEO OF THE DAY
This is among the most iconic moments from The Shinning, the 1980 adaptation of Stephen King’s 1977 novel. The bathroom scene. One of many, many, many changes found between the two mediums was the door number that both Jack and Danny go into for an awful surprise. In the book, it’s Room 217, while in the movie, it’s Room 237, which is also the title of a documentary that was all about analyzing the Kubrick film.
Another moment from The Shinning is this scene of Danny playing in the Overlook’s hallway, which is lined with a now iconic hexagonal design pattern. It’s hard to see in the photo itself, but the Danny Torrance stand-in is even wearing the Apollo sweater that Danny Lloyd wears in the movie. The meaning behind that is one of the things that’s looked over in Room 237.
This is from the very first scene of A Clockwork Orange. Alex and his droogs in the Korova milkbar, where they severe milk plus, milk plus vellocet or synthemesc or drencrom, which is what they were drinking before embarking on a bit of the old ultra-violence. Later they would return to the same location feeling a bit bagged, fagged, and fashed, for it had been an evening of some small energy expenditure.
Those are just some examples from the campaign; there are plenty more. Take the following video, for instance, which, among other things, includes the croquet scene from Barry Lyndon, of the more obscure entries in the Kubrick filmography. The video even utilizes some of the music found in Kubrick’s films, such as Also Sprach Zarathustra and the main theme from A Clockwork Orange.
