Toshiba seems to be seeing some happy returns after dropping the prices of their HD-DVD players.
In a story from Video Business, it appears that “since Toshiba began offering a $100 instant rebate on HD-DVD players, sales have grown between fivefold and tenfold, depending on the retailer, said Jodi Sally, VP of marketing for Toshiba America Consumer Products.”
“We’re thrilled to see that consumers are, by far, choosing Toshiba’s HD-DVD players as their source for high-definition,” Sally says.
It all began on May 20, when “Toshiba began offering the rebate on select HD-DVD player models, effectively slashing the price on the bottom line HD-A2 model to $299.”
Also, “Costco is selling the Toshiba HD-D2 (same as the HD-A2) for $249 with a free HDMI cable.”
Lastly, certain retailers are trying to entice buyers with “free add-ons to promote the players.” For example, “Value Electronics is selling the HD-A2 for $299 with a free HDMI cable and seven free HD-DVD movies.”
