Under Kevin Feige’s leadership, Marvel Studios had just begun what it called Marvel Cinematic Universe. Paramount was distributing for Marvel Studios, who up until then had released only two movies. But Iron Man had high hopes for the studio, and the industry knew what Feige was planning in the long run. And that resulted in a deal that changed the course of the entire superhero genre in filmmaking.

Thirteen years ago, under Bob Iger, The Walt Disney Co. purchased Marvel Entertainment for $4 billion. With that deal, one of the best bargain deals in the industry at the time, the House of Mouse, got exclusive copyrights to produce content based on Marvel Comics characters. It wasn’t until the 2012 film The Avengers that Disney became the sole distributor for Marvel Studios films, but post that, MCU has grown exponentially, expanded to several media domains, and is currently the highest-grossing franchise of all time.

MOVIEWEB VIDEO OF THE DAY

After The Avengers, Marvel Studios has produced twenty-three films, has rounded up a whole saga of timeline, and has expanded its horizons to tie in comics, television shows, and new interconnected Disney+ originals. No other studio has replicated such an expansive franchise with many interlinked storylines and characters with separate arcs, many of which are still ongoing.

Disney has become Hollywood’s most significant player, with a massive surplus in cash reserves and market capitalization. Since Marvel Entertainment, Disney has acquired Lucasfilm bringing Star Wars into its fold. And eventually, it most recently purchased 21st Century Fox, which grew its library far more than ever.

Earlier in an interview with The Old Man and The Three, Bob Iger said of acquiring Marvel Studios:

Marvel Studios has undoubtedly delivered on numbers, with each film doing fine business resulting in huge box-office collections. That includes Avengers: Infinity War and Avengers: Endgame, both of whom surpassed $2 Billion at the box office, with the latter becoming the highest-grossing film of all time at one point. Not to mention the cultural phenomenon Marvel has become owing to its popularity.

Did I in my right mind think [Marvel Studios] would deliver the kind of value that’s delivered? Ya know, I’d have to say honestly that it’s exceeded my expectations. Looking back, it probably shouldn’t have. I mean, they [Kevin Feige, Louis D’Esposito, other Marvel Studios creatives] are so talented that I should’ve known that, if we provided them the resources, they would produce at even greater heights, and they have.

Marvel Studios is Only Getting Bigger

     Marvel Studios

Recently, Marvel Studios has come into a lucrative partnership with Sony Pictures Releasing, allowing both studios to produce fan-service films centered on Spider-Man. The concept of a multiverse has allowed Marvel Studios to expand Marvel Cinematic Universe with characters from X-Men. Furthermore, the plans that Kevin Feige holds in place are making the franchise more spectacular.

Marvel Studios has plans up to 2026, with two more Avengers films planned for the culmination of the new Multiverse of Saga. Projects are already spread out for up to Phase Six. With numerous theme park attractions such as Avengers Campus, the total return on Disney’s $4 Billion investment in Marvel Entertainment is incalculable and may even surpass a trillion dollars soon.

The next three years of Marvel Studios’ MCU is well laid out to bring loads of business and increase the franchise’s popularity. Now that all Marvel characters are no longer scattered and are under one fold, Disney’s plans are becoming more fruitful than ever.